History

THE BULGARIAN NATURAL PRODUCTS

Baby food Am Am – fully natural, 100% wholesome, 100% Bulgarian fruit and vegetable purees WITHOUT THICKENERS, PRESERVATIVES, COAGULANTS, ARTIFICIAL FRAGRANCES, FLAVORS AND COLORANTS.

Children’s quick growth during the months of nursing and the early childhood determines their needs for nutrients, which, if measured per kg of body weight, considerably exceed those of adults. The wholesome and nourishing food during that period improves the child’s chances to use fully its genetic potential, as well as to secure itself a basis for a better health status at a later age.

Fruit occupies an important place in the baby’s diet after the third month. It is rich in water and yet has a relatively low energy value. Along with that, fruit contain substances, which cannot be supplied to the organism by any other type of food. Fruit is the basic source of vitamins, minerals, fibres, organic acids and carbohydrates, as well as phytochemicals, much publicised recently with their strong antioxidant effect on the organism. Fibres in the fruit are soluble – i.e. delaying the absorption of sugars – and insoluble – of special importance for the maintenance of the normal functions of the intestines.

The basic carbohydrates in fruit are glucose and fructose. The total carbohydrate content in most fruit varieties does not exceed 5%, but they are twice as much in certain fruits like plums, pears, peaches and apricots.

Fruit contains also organic acids, which not only provide the respective fruit with its peculiar taste but also influence the metabolism and the functioning of the digestive apparatus of the child.

Vitamin C is vital in the construction and the sturdiness of the blood vessels, the bones and the gums and controls the cholesterol level in the blood. Rose hips contain a significant quantity of vitamin C.

Apricots, peaches and apples are in its turn rich in beta-carotene. Beta-carotenes neutralise the free radicals, which damage the cells.

Fruit is a good source of potassium, a microelement, which has an exceptionally beneficial effect on the heart. Bananas, apricots, peaches, apples are rich in potassium.

Fruit contains also flavonoids, which are strong antioxidants. Apples, cherries and sour cherries have a high content of flavonoids.

Pectin – apart from the high content of pectin in apples, all Am Am fruit purees have additional pectin added for better regulation of the gastrointestinal tract and reduction of the osmotic pressure in the gall bladder and the kidneys of the baby.

The baby starts to take vegetable purees after the fourth month. Vegetables supply the organism with carbohydrates, which are of important significance thereto, and participate in the maintenance of the optimum humoral environment supporting the functioning of all cells of the young organism.

Most vegetables contain 5% carbohydrates but certain varieties like carrots and potatoes have carbohydrate content, which is twice as high. Fibres (soluble and insoluble) represent an important constituent part of most vegetables. They regulate the functions of the intestines and bind the surplus cholesterol. Sufficient consumption of fibres reduces the risk of constipation and ensures a good intestinal environment for development of the useful bifid bacteria.

The vitamins and minerals in the vegetables are a true gift of nature. Tomatoes and cabbage have high vitamin C content. The yellow-red vegetables such as carrots, leeks and tomatoes are rich in beta-carotene (the basis for vitamin A). Cabbage has a high content of folic acid, a substance aiding the proper functioning of the cardiovascular system. Vegetables also contain other vitamins of the B-complex group – B2, biotin, inosine and choline.

Vegetables are rich in minerals – potassium – tomatoes, potatoes, and beet; iron – green peas. Minerals in vegetables are absorbed well by the organism. Certain vitamins additionally facilitate that absorption (for example, vitamin C and magnesium improve the absorption of calcium, a mineral instrumental for better bone mineralization, for tooth formation and for prevention of constipation).

Vegetables contain organic acids – malic, citric, tartaric, oxalic, which take part in the digestion and the metabolism. There is a high content of malic acid in almost all vegetables; the oxalic acid is well represented in the beet, e.g.

It is a known fact that biologically active substances are found in greater quantities in fresh fruit and vegetables. The manufacturing process of the Am Am product range preserves to a very large extent the properties and the composition of those fresh fruit and vegetables. The enormous advantage of the Am Am product range is, however, the GUARANTEED quantity of the raw materials used. Each material is tested for content of hazardous substances (heavy metals, nitrates, radioactivity) before entering the manufacturing process. All stages of the manufacturing process are observed closely in order to guarantee the maximum preservation of the nutritious and organoleptic properties of the materials. The ready Am Am purees (each batch thereof) go onto the market upon passing microbiological, physicochemical and mycotoxic tests at a certified and authorised laboratory of the National Center of Hygiene, Medical Ecology and Nutrition at the Ministry of Healthcare of the Republic of Bulgaria and following the issue of a record.

The Am Am purees conform fully to the Directives of the EU regarding baby food. The raw materials used are mostly Bulgarian, famous for their taste and fragrance owing to the content of free amino acids, sugars and other substances related to the climatic conditions of the country.

The composition of each puree has been carefully analysed to achieve an optimum proportion and maximum benefit for the baby. The “First Step” products series for feeding with fruit, and later on – with vegetable purees, has been co-ordinated with the nutrition section of the National Centre of Paediatrics and Gastroenterology in Sofia. The “Enriched” product series with additional vitamins and minerals is unique in the supply of vitamins and trace elements, which are vital for the development and growth of the babies.

By choosing Am Am, you give your child a better start in life.